I spent seven years at Business Insider designing and evolving consumer subscription products before eventually leading UX strategy as UXD Director. What stood out to me about this Principal role is the opportunity to do both: shape the systems behind a connected product experience while staying close to the craft, experimentation, and iteration that make it work.

I bring deep experience in consumer mobile, product architecture, design systems, and experimentation—along with years of partnering with Product and Engineering leadership and helping other designers do their best work.

Building & evolving the Business Insider app

As the sole product designer on a newly formed mobile team, I helped take the app from initial concept through launch and years of iteration across subscriptions, conversion, and engagement.

The result: 4× engagement and a 250% increase in subscription volume compared with the app it replaced.

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Leading the Business Insider rebrand

Later, as UXD Director, I led the product design rollout of Business Insider’s rebrand—translating a new brand identity into a cohesive UI language across our digital products and customer touchpoints.